How We Chose This Time: We determine the best send times based on historical email open rates, click-thru rates, and replies. By localizing the send time to the contact’s time zone we ensure all teachers in the US, regardless of location, receive their emails before 7:30 am or after 5:30 pm. The second method is an additional layer to this strategy. For example, when we market graduate school programs to teachers, emails are sent before 7:30 am or after 5:30 pm. They receive emails based on their characterization. Each customer persona has a fictionalized job, family, set of routines and responsibilities. Our Most Common Send Time: Email send time optimization tools like Seventh Sense aside, we have two methods for sending marketing emails. If you repeatedly show up when the customer needs you the most and have a reliable product, they’ll fall in love with your brand and become a lifelong customer and advocate. Every person you communicate with has a routine and if you want to generate leads or conduct sales over email, you have to engage the customer at their convenience. In many cases, it’s the difference between being seen and not seen, or the difference between receiving honest replies and being ghosted. There are even a few tools that use artificial intelligence to look at past email engagement, and customize future send time for you.ĭoes send time matter? Yes, the time you send your sales and marketing emails is extremely important. Some marketers prefer to use a test-driven approach for learning this, while others use buyer personas and qualitative feedback to optimize send time. Like all marketing channels, we must take specific steps to understand what works best for our audience. If there was some magical time to send email, then your subscribers’ (as well as your own) inbox would become flooded at that time every week.Ī better question to ask would be, “is there a best time for our company to send email given what we know about our subscribers?” We all have different schedules, priorities, and distractions that often dictate when and where we check our email. What’s more is that every person behaves differently throughout their day. If you were hoping for one, definitive answer to this question, you may need to readjust your expectations.Įvery subscriber, and their relationship with your company, is unique. $0/month, no credit-card required, free-forever version Free Signup.API Documentation How to connect your tools and data to Databox.Help center Need help using Databox? Here are resources to get you started.
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